Yakima started gaining some massive wins in the automotive industry. But their branding wasn’t working for them; it felt outdated, lacked sophistication, and wasn’t reflecting who they wanted to be as a company. Working with an outside agency, Struck, who laid the groundwork alongside Yakima brand and creative team, I created Yakima’s new business cards, envelopes, and letterheads. I aimed to create an identity that encompassed the brand’s new voice and could hold it’s own amongst auto industries key players.
Deliverables: Business Cards, Envelopes, and Letterheads