Yakima’s first-ever Holiday Gift Guide. To gear up for the holiday season the team and I created a campaign around All I Want for Adventure. I decided on six gift groups based on user personas. Within certain groups, there was a chance to tie in our brand ambassadors. To draw attention I created gifs to sprinkle throughout the campaign. Overall, the guide was a success and boosted sales during Yakima’s holiday season.
Role: Design, development, strategy, and project management
Deliverables: Landing page, 4 emails, homepage banners, and social banners
