Yakima’s release of the 2021 Spring/Summer Catalog. As Senior Designer / acting Art Director, I was responsible for leading the art direction, design, and production. The key story was the launch of the EXO System, a new hitch rack set to change the industry. With a lot of eyes on this launch, the Catalog was utilized as an important sell-in tool. It was shipped to retailers across the US including REI where it could be displayed in Yakima POP Displays. In addition to the print release, I created a ‘Flippable’ digital version as well as created a promotional email for launch.
Role: Art Direction, Design, Production, Project Management
Deliverables: 40-Page Catalog, Digital Catalog, Digital ‘Flippable’ Catalog, Email (Build, creation, and launch)