About

Hello — I’m Kathleen.
I’m an Ecommerce Experience Lead based in Portland, Oregon, where I focus on helping brands make better digital decisions. Currently at Yakima, I lead strategy across ecommerce, UX, and lifecycle marketing—connecting creative thinking with structure, and performance with purpose.

Before stepping into digital strategy, I worked across both agency and in-house roles, designing websites, managing brand marketing, and leading creative campaigns. My path has taken me through the outdoor industry, real estate, and recreation sports. I’ve launched products, redesigned site flows, mapped DTC calendars, and aligned teams across development, creative, and merchandising.

What ties it all together? A long-standing curiosity about how things work, how users move through experiences, and how design and data can actually work together. I like systems. I like solving for clarity. I like when things click.

I got my start in Photoshop in my teens and never really stopped. That early love for design turned into a multi-disciplinary career that now centers on strategy, optimization, and experience—always with the user in mind.