The post-COVID world has really changed how we shop, hasn’t it? If you’ve been keeping an eye on promotional trends, you might have noticed something interesting. In 2024, I watched as sales were steady throughout a promotion, but then, bam – a huge spike at the end. So, what’s going on here?

Shifting Consumer Confidence Amid Inflation

With inflation hitting us hard, it seems like everyone’s a bit more careful with their money. Shoppers are hesitant to spend at the start of a sale, probably thinking, “What if there’s a bigger discount later?” It makes sense – why not wait it out for the best deal, especially when every dollar counts?

The Role of Competition

Then there’s the competition. People aren’t just looking for any deal; they’re hunting for the best one. This means they might be comparing options and holding off until the last minute. Interestingly, those who do buy early might be your most loyal customers. They’re the ones who don’t want to risk missing out, even if it means paying a little more. Early birds, right?

Encouraging Early Purchases

So, how do we get people to buy sooner? Early bird discounts or exclusive bonuses could be the key. If shoppers know they’re getting a great deal right away, they might be less likely to wait. Creating a bit of urgency can help spread sales more evenly throughout the promotion.