Core Skill Areas
Ecommerce & Site Strategy
- Shopify platform management
- Conversion-focused site updates
- Homepage, collection, and system UX planning
- DTC calendar and promotional alignment
Email & Lifecycle Marketing
- Klaviyo campaigns and automated flows
- List health, segmentation, and pruning
- Revenue attribution and reporting
- Campaign planning across seasonal and evergreen efforts
UX & Cross-Functional Collaboration
- Working with developers, creatives, and marketing
- Turning creative direction into structured action
- Owning execution across complex digital initiatives
- Balancing user needs with business outcomes
Creative / Design / Dev
- Graphic & digital design
- Front-end web development (HTML/CSS)
Performance & Planning
- Budget management
- A/B testing and performance reporting
- Channel coordination (email, site, merchandising, dev, creative)
- Tool implementation